For years, service professionals from every corner of the country have gathered at the PSA National Convention to trade knowledge, sharpen their skills, and build the relationships that carry the work forward.
That gathering now has a name built to last. FORGE — the Field Operations Resource Guide Expo — is the permanent home for the appliance and electronics service community. Same purpose. Same people. A sharper edge.
FORGE is built around what actually moves a service business forward — the skills, the network, and the tools to run stronger.
Sessions that skip the theory and get to the work — chargebacks, diagnostics, financial literacy, and the business of running a stronger shop. Walk out with tools you'll use Monday morning.
Four days with service pros who understand the work — the wins, the callbacks, and everything in between. The connections made here outlast the convention floor.
Real strategies to strengthen margins, manage risk, and future-proof your operation for whatever the trade throws next. Pressure-tested, not theoretical.
A full slate of programming, exhibitors, and after-hours gatherings — the details are being sharpened now.
Practical education led by people who know the trade — designed to send you home with something you can put to work right away.
The manufacturers, distributors, and partners who supply the industry, all in one room. See what's new and make the connections that matter.
Where the real conversations happen. Signature social events built for the community — because the best networking never feels like work.
Celebrate the people and businesses shaping the future of field service, and hear where the association is headed next.
FORGE 2027 lands on the banks of the Mississippi at the Hilton New Orleans Riverside — steps from the French Quarter, the food, and the music that make this city one of a kind. A world-class venue, a city that knows how to host, and a trade ready to gather.
You're going to New Orleans. Four days of the trade, wrapped in one of the most unforgettable cities in the country. Come early, stay late — the Big Easy earns it.
Two centuries of history, wrought-iron balconies, and the best people-watching in America — right outside the door.
The Hilton sits right on the Mississippi. Watch the paddle steamers roll by or catch a breeze along the Riverwalk.
Gumbo, beignets, and live jazz around every corner. This is a city that knows how to close out a night.
Louis Armstrong International is a short ride from downtown. Discounted travel codes are on the way.
Put your name on it. Download it. Share it. Let the trade know you'll be in New Orleans.
Type your name and the pass updates live. Perfect for a "we're going" post on Facebook or LinkedIn.
Independent service business owners, field technicians, managers — anyone in appliance and electronics service who wants to sharpen their skills and build a stronger business. If you work the trade, FORGE is built for you.
Full access to the education sessions, the trade show floor, the signature networking events, and the leadership and recognition programming — four days of everything the community brings together. Complete registration details are coming soon.
FORGE 2027 is hosted at the Hilton New Orleans Riverside on Two Poydras Street. A discounted attendee room block is on the way — save the date and we'll send it to you first.
Fly into Louis Armstrong New Orleans International Airport (MSY), a short ride from downtown. Discounted airline travel codes will be announced ahead of registration.
You should. The businesses that get the most out of FORGE bring their people. Group registration details will be shared with the full schedule.
Reach the PSA team any time at [email protected] — we're glad to help you plan your trip.
Session lineups, the full schedule, room blocks, and travel codes are being finalized. Save the date and we'll make sure the details reach you first.